Sales and Marketing Performance Blog

CSO Insights 2013 Sales Performance Optimization Survey - A Survey for You

Posted by Mark Gibson on Wed, Oct 24, 2012

CSO Insights is a specialist research firm benchmarking the challenges faced by today's sales and marketing organizations. CSO Insights tracks the trends in the use of people, process, technology and knowledge to improve sales performance. 

Research is their core business. Each year, they survey thousands of Chief Sales Officers to learn the challenges they see as most critical. 

Last year I invited sales managers and business owners to participate in CSO Insights 2012 Sales Performance Optimization Survey and the pool of respondents of more than 2000 sales executives provided an extremely insightful and valuable set of benchmarks for companies in different industries. 
cso insights logo“Anyone looking for key trends and advice around Sales Performance Optimization should reach out to Jim Dickie and Barry Trailer at CSO Insights. Both have a wealth of knowledge and experience in this area.” -George Roberts, Partner, OpenView Partners, Venture Capital
The survey itself is completely confidential and takes about 15-20 minutes and you and your company can remain anonymous if desired. 

In return for completing the survey, you will receive a complimentary copy of the survey (retail value $795) in late January or early February next year. As an added bonus, you will receive an instant download of the 2012 Key Trends topical report that summarizes the survey findings.

The survey is divided into the following areas:
  1. Key trends in 2013
  2. Hiring and Compensation
  3. Sales Cycle
  4. Sales Strategy
  5. Sales Execution
  6. Sales Process
  7. Account Management
  8. Sales Management
  9. Core CRM
  10. CRM 2.0
  11. Sales and Marketing Alignment
  12. Going Forward.
If you are in marketing, please bring this survey to the attention of the sales leader in your company. 
I'll take the survey!
I'll take the survey

Topics: CSO Insights, sales performance, sales and marketing

Subscribe to Our Blog

The B2B Buying Process Sales Guide 

The B2B Buying Process; why you need to understand it and how to facilitate transitions with the buyer through the process.


Click on the image or on this link to download the B2B Buying Process Sales Guide

Selling Disruptive Technology?

Get the new eBook update from the authors of "Why Killer Products don't Sell"


This new 20 page eBook is a primer for entrepreneurs, executives and investors in early stage technology companies. 

Sales and Marketing Alignment eBook

SMA eBook iconSalespeople are struggling to effectively engage buyers across the buying cycle from after they say hello. This eBook explores messaging alignment principles and uses a new content delivery platform to assist in the message capture and delivery process.

The Quick and the Dead

An inbound lead is as cold as a mother-in-law's kiss after 1 hour.
Responsiveness is the new competitive advantage in selling. Download the WittyParrot eBook to learn how.

speed in sales

Connect on Social Media

Popular posts