A completed Whiteboard is a Visual Confection.
According to Edward Tufte, Visual Confections are “ structures that consist of a multiplicity of image events that illustrate an argument, organize information, show and enforce visual comparisons; they should be transparent, straightforward, obvious, natural, ordinary, conventional…with no need for hesitation or questioning on the part of the viewer”
Visual confections, such as the Advanced Marketing Concepts story shown below, are powerful as they include visual images, text, numbers and a story and represent a superset of information that includes the buyer condition, our value proposition and relevant proof points that reinforce the story.
Tufte advocates that the most powerful way of communicating ideas, whether in a church committee or a sales interaction is with a superset of the data that will hold some interest for the viewer. In this way meetings can be shortened by 30%. A Visual confection drawn on a Whiteboard can be used at a trade-show for effective engagement, presentation and qualification of interest in an elapsed time of about 3 minutes.
