Marketing Messaging Clarity drives Inbound Marketing and Whiteboard Storytelling
Value Propositions aligned around the persona and needs of buyers, coupled with an
Inbound 
Marketing engine drives increased lead generation in a similar way that a supercharger drives a compressed mixture of gasoline and oxygen to increase the power of an internal combustion engine.
Aligning marketing messaging with sales conversations is the first step on the Inbound Marketing journey and enables global participation in the blogosphere and social media for small and large corporations.
Sales and Marketing Alignment starts by creating a
common language for sales and marketing in a
Messaging Workshop that focuses on how the companies products/services are used to create value and resolve buyer needs.
The outputs of the
Sales and Marketing Alignment process which drive inbound marketing and sales conversations are;-
- Target Buyer Persona to enable sales and marketing to engage prospective buyers around a clear understanding of their goals, needs and issues,
- A Customer Messaging Architecture which captures and positions core value-creation capabilities (competitive DNA) for everyone to use,
- Whiteboard story-telling - A sales-ready narrative; a story and powerful imagery woven around the buyer and how using your products helps address their sub-optimal condition. Integrating best practices diagnostic questions, responses to common objections and success stories to enable your marketing and sales teams to engage buyers around what’s-in-it-for-them.
