Sales and Marketing Performance News

"Killer Products" Partnership Accelerates Innovation Adoption

Posted by Mark Gibson on Nov 30, 2009 1:24:00 AM

Cambridge, England: 30 November 2009.
"Why Killer Products Don't Sell" author and copyright holder, Dominic Rowsell and Advanced Marketing Concepts Ltd (Admarco), announce a partnership to extend the impact of "Value-created selling" and "Operational Culture Alignment" to a wider audience.

"HotRivet's Why Killer Products Don't Sell is valuable contribution to body of professional sales knowledge. Core ideas are:
    1.    Understanding buyer behaviour according to risk tolerance over the Diffusion of Innovation curve. 
    2.    The I.M.P.A.C.T (Identify, Mentor, Position, Assessment, Case, Transaction) buying cycle explains the steps through which every purchase must pass and the engagement points for sales in the customer buying process - regardless of the scale or type of purchase.
    3.    Early adopters must be engaged at the Mentor stage of the IMPACT cycle and this requires a "Value-created" selling approach
    4.    Aligning selling culture to match buying culture based on their risk/adoption profile reduces cost of sale and improves win-rate," states Mark Gibson, Managing Director of Admarco.

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Topics: killer products, selling to early adopters, buyer-seller alignment, consultative selling, value created selling

Selling in the Internet Age Courses for Sales, Marketing, Support

Posted by Mark Gibson on Nov 3, 2009 1:44:00 PM

Selling in the Internet Age is a compelling eLearning offering to help sales, marketing and customer-facing support professionals to level the playing field with buyers; through improved communication, language and interpersonal selling skills for more effective diagnosis and lead qualification. Salescraft process methods and tools help to align with how customers buyers and gain control in selling situations.

As a lifetime student of Sales and Marketing and 20 year veteran of high tech sales I can tell you that I owe my sailboat, my house on the ocean and the many wonderful things I can do for and with my family to learning these techniques. Don Henrich
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Topics: software sales, green-tech sales, communication and rapport, diagnosis and quailification training, Selling in the internet age, selling skills training, b2b sales and marketing

Advanced Marketing Concepts joins Hubspot's partner program

Posted by Mark Gibson on Aug 4, 2009 6:06:00 AM

(Cambridge, England) Advanced Marketing Concepts Ltd., (Admarco) is delighted to announce they have been accepted into the HubSpot Inbound Marketing partner program. HubSpot is the driving force behind Inbound Marketing and makers of the inbound marketing platform that helps companies get found on the Internet, convert more leads and analyze their effectiveness. 

HubSpot partner program manager, Pete Caputa describes members of their partner program as “creative services professionals who have demonstrated their ability to help clients build traffic and capture more leads using the HubSpot Inbound Marketing Software".
"Advanced Marketing Concepts is a valued HubSpot Partner. They've integrated our software and inbound marketing methodology into their comprehensive sales and marketing alignment services offerings. We've seen how their sales and marketing messaging offering, -which starts by defining buyer personas and ends with the alignment of marketing messages with sales processes - helps b2b companies adapt to the realities of marketing and sales where buyers are more educated and empowered during their buying processes. “

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Topics: inbound marketing, hubspot, Mark Gibson, HubSpot partner, get found, marketing messaging alignment, Admarco, buyer-persona, marketing methodology

MAGIC SOFTWARE - ADMARCO Complete Sales Training Phase

Posted by Mark Gibson on Jul 30, 2009 11:16:00 AM

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Topics: inbound marketing, hubspot, sales and marketing alignment, performance support, sales and marketing performance improvement, value created selling, consultative sales training, Admarco, buyer-persona

Inbound Marketing University Certification for Admarco Principals

Posted by Mark Gibson on Jul 21, 2009 8:01:00 AM

(Cambridge, England) Advanced Marketing Concepts Ltd, principals, Robin Russell and Mark Gibson have achieved certification in Hubspot’s Inbound Marketing University program.

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Topics: inbound marketing, hubspot, Mark Gibson, robin russell, inbound marketing university

Magic Software - Admarco complete Sales-Marketing Alignment project

Posted by Mark Gibson on Jun 3, 2009 5:50:00 AM

Magic Software Enterprises, has completed its initial Sales and Marketing Alignment and Inbound Marketing engagement with Admarco and prepares to train the EMEA and US Sales organizations.

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Topics: hubspot, sales and marketing alignment, inbound marketing implementation, sales productivity initiatives, consultative selling skills, upgrade communication and language skills, Magic Software, uniPaaS

Microsoft Sales & Marketing Alignment Workshop - a great result!

Posted by Mark Gibson on Apr 20, 2009 9:53:00 AM

Last month's one-day Sales and Marketing Alignment Workshop held in London for members of Microsoft UK's Accelerator program was attended by representatives of innovative UK software companies including, Huddle, Wigadoo, Artesian Solutions, Corebridge and Silobreaker.

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Topics: Microsoft Accelerator Group, Artesian Solutions, Corebridge, Huddle, Silobreaker, VC's, Wigadoo, technology incubators

AMC's Mark Gibson to lead Microsoft BizSpark workshop

Posted by Mark Gibson on Mar 28, 2009 5:50:00 AM

Microsoft UK's BIZSPARK Accelerator Group is holding a one day workshop for members in London on Monday 30th March 2009, on Sales and Marketing Alignment to be led by AMC's CEO, Mark Gibson.

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Topics: inbound marketing, Microsoft, cross-sell, raise performance standards, channel sales, reduce sales ramp time, increase win-rate, Bizspark, upsell, American Markating Association, buyer relevant messaging, differentiation vs competition, direct sales

Advanced Marketing Concepts Ltd. partners with CSO Insights

Posted by Robin Russell on Feb 16, 2009 7:06:00 AM

(Cambridge, England)  Mark Gibson of Advanced Marketing Concepts, a leader in Sales and Marketing Performance Improvement, announced today a new US based partner. CSO Insights, a research firm that specializes in measuring the effectiveness of today's sales and marketing organizations, benchmarking challenges these companies are facing and how they are leveraging people, process, technology and knowledge to address these issues successfully.

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Topics: CSO Insights, sales & Marketing effectiveness, selling value

New Partner for Advanced Marketing Concepts Ltd.

Posted by Robin Russell on Feb 9, 2009 6:24:00 AM

(Cambridge, England)  - Advanced Marketing Concepts Ltd., a leader in Sales and Marketing Performance Improvement, announced today Ed Callahan of CoherentSalesConsulting as a new US partner.
Mr Callahan's practice is that of a CEO Advisor and Sales Consultant. His career spans more than thirty years in technology sales and general management. A former Sales Vice President at Sun Microsystems, Mr. Callahan was also the President of two public SMB corporations.
"I have known Ed for 20 years and we are very excited to be working with him again to help US corporations improve their sales and marketing performance.
Ed brings relevant executive and hands-on sales management experience to our partnership. Ed's LinkedIN insights and courses are great value- a great addition to AMC offering of our Sales and Marketing Alignment and Consultative Sales Training programs", commented Mark Gibson, AMC Director.
Based near Philadelphia, Mr. Callahan describes himself as "a sales executive in my soul, which is to say that I enjoy it and consider it a worthy profession and one not just anybody can manage or execute personally."
Coherent Sales Consulting provides both advisory and sales consulting services to CEOs, management teams, advisors, or investors, who want to improve sales execution and build world-class sales organizations. One service in his sales practice particularly relevant today is teaching organizations how to use LinkedIn to shrink their sales cycles and increase their close rates.
In addition to his web site above, you can learn more about Ed and what he does by checking his LinkedIn profile and reading his sales and consulting blog.

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Topics: B2B selling, linkedIn, sales & Marketing performance improvement

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