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Magic Software - Admarco complete Sales-Marketing Alignment project

Posted on Wed, Jun 03, 2009

Magic Software logoMagic Software Enterprises, has completed its initial Sales and Marketing Alignment and Inbound Marketing engagement with Admarco and prepares to train the EMEA and US Sales organizations.

Commencing in Munich in June and in the US in July, AMC will participate in a 3-day field-training event to upgrade communication, language and consultative selling skills and to train the sales and support teams in using the Buyer-Relevant-Messaging templates produced in the Sales and Marketing Alignment phase.
 
According to Arita Mattsoff, VP Marketing at Magic Software, "We engaged AMC in a four part Sales and Marketing Performance Improvement program for Magic Software;
1.  To consult with us in transitioning to an inbound marketing model including using the HubSpot Inbound Marketing platform;
2.  To develop a new messaging framework for positioning our uniPaaS application platform in the market;   
3.  To empower and train our marketing and sales teams to excel in promoting and selling our solution, and
4.  To improve our interaction with buyers across the board.

 “AMC has brought a methodology, discipline and structure to our messaging which has enabled us to capture how the uniPaaS application platform suite is used to create value.

The work we completed to identify the buyer-persona and needs of potential buyers in our target markets will drive both inbound marketing and sales productivity initiatives. We are pleased with the progress we have made, which is the result of the AMC methodology, their experience and the Magic Software team's engagement, knowledge and professionalism. We are already using the messaging.
 
I strongly recommend AMC for this process and look forward to implementing the sales and marketing training in our next phase".

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COMMENTS

Its of great value and also a pleasure for me working with Mark. We have been using this opportunity to fine-tune our commercial messages in the Americas and world-wide with the rest if the Magic team as well as sharpen our techniques and work on all possible ways to improve the capabilities and tools we give to sales & marketing. The process will take us into practical training, which I consider to be one of the highlights of the whole exercise. But even before that, we feel that we gained a lot of business value from the process, the methodology used, the style and intensity of the brainstorms we have had thus far, as well as from the way Mark has managed the process. I recommend Mark as one of the best I have seen running such processes in commercial companies and help them to get to the next step of Sales & Marketing alignment.Its of great value and also a pleasure for me working with Mark. We have been using this opportunity to fine-tune our commercial messages in the Americas and world-wide with the rest if the Magic team as well as sharpen our techniques and work on all possible ways to improve the capabilities and tools we give to sales & marketing. The process will take us into practical training, which I consider to be one of the highlights of the whole exercise. But even before that, we feel that we gained a lot of business value from the process, the methodology used, the style and intensity of the brainstorms we have had thus far, as well as from the way Mark has managed the process. I recommend Mark as one of the best I have seen running such processes in commercial companies and help them to get to the next step of Sales & Marketing alignment. 
 
 
 
President & CEO, Magic Software Enterprises, Americas.

posted @ Wednesday, June 03, 2009 1:45 PM by Regev Yativ


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