Sales and Marketing Performance News

Mark Gibson

Recent Posts

"Killer Products" Partnership Accelerates Innovation Adoption

Posted by Mark Gibson on Nov 30, 2009 1:24:00 AM

Cambridge, England: 30 November 2009.
"Why Killer Products Don't Sell" author and copyright holder, Dominic Rowsell and Advanced Marketing Concepts Ltd (Admarco), announce a partnership to extend the impact of "Value-created selling" and "Operational Culture Alignment" to a wider audience.

"HotRivet's Why Killer Products Don't Sell is valuable contribution to body of professional sales knowledge. Core ideas are:
    1.    Understanding buyer behaviour according to risk tolerance over the Diffusion of Innovation curve. 
    2.    The I.M.P.A.C.T (Identify, Mentor, Position, Assessment, Case, Transaction) buying cycle explains the steps through which every purchase must pass and the engagement points for sales in the customer buying process - regardless of the scale or type of purchase.
    3.    Early adopters must be engaged at the Mentor stage of the IMPACT cycle and this requires a "Value-created" selling approach
    4.    Aligning selling culture to match buying culture based on their risk/adoption profile reduces cost of sale and improves win-rate," states Mark Gibson, Managing Director of Admarco.

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Topics: killer products, selling to early adopters, buyer-seller alignment, consultative selling, value created selling

Selling in the Internet Age Courses for Sales, Marketing, Support

Posted by Mark Gibson on Nov 3, 2009 1:44:00 PM

Selling in the Internet Age is a compelling eLearning offering to help sales, marketing and customer-facing support professionals to level the playing field with buyers; through improved communication, language and interpersonal selling skills for more effective diagnosis and lead qualification. Salescraft process methods and tools help to align with how customers buyers and gain control in selling situations.

As a lifetime student of Sales and Marketing and 20 year veteran of high tech sales I can tell you that I owe my sailboat, my house on the ocean and the many wonderful things I can do for and with my family to learning these techniques. Don Henrich
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Topics: software sales, green-tech sales, communication and rapport, diagnosis and quailification training, Selling in the internet age, selling skills training, b2b sales and marketing

Advanced Marketing Concepts joins Hubspot's partner program

Posted by Mark Gibson on Aug 4, 2009 6:06:00 AM

(Cambridge, England) Advanced Marketing Concepts Ltd., (Admarco) is delighted to announce they have been accepted into the HubSpot Inbound Marketing partner program. HubSpot is the driving force behind Inbound Marketing and makers of the inbound marketing platform that helps companies get found on the Internet, convert more leads and analyze their effectiveness. 

HubSpot partner program manager, Pete Caputa describes members of their partner program as “creative services professionals who have demonstrated their ability to help clients build traffic and capture more leads using the HubSpot Inbound Marketing Software".
"Advanced Marketing Concepts is a valued HubSpot Partner. They've integrated our software and inbound marketing methodology into their comprehensive sales and marketing alignment services offerings. We've seen how their sales and marketing messaging offering, -which starts by defining buyer personas and ends with the alignment of marketing messages with sales processes - helps b2b companies adapt to the realities of marketing and sales where buyers are more educated and empowered during their buying processes. “

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Topics: inbound marketing, hubspot, Mark Gibson, HubSpot partner, get found, marketing messaging alignment, Admarco, buyer-persona, marketing methodology

MAGIC SOFTWARE - ADMARCO Complete Sales Training Phase

Posted by Mark Gibson on Jul 30, 2009 11:16:00 AM

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Topics: inbound marketing, hubspot, sales and marketing alignment, performance support, sales and marketing performance improvement, value created selling, consultative sales training, Admarco, buyer-persona

Inbound Marketing University Certification for Admarco Principals

Posted by Mark Gibson on Jul 21, 2009 8:01:00 AM

(Cambridge, England) Advanced Marketing Concepts Ltd, principals, Robin Russell and Mark Gibson have achieved certification in Hubspot’s Inbound Marketing University program.

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Topics: inbound marketing, hubspot, Mark Gibson, robin russell, inbound marketing university

Magic Software - Admarco complete Sales-Marketing Alignment project

Posted by Mark Gibson on Jun 3, 2009 5:50:00 AM

Magic Software Enterprises, has completed its initial Sales and Marketing Alignment and Inbound Marketing engagement with Admarco and prepares to train the EMEA and US Sales organizations.

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Topics: hubspot, sales and marketing alignment, inbound marketing implementation, sales productivity initiatives, consultative selling skills, upgrade communication and language skills, Magic Software, uniPaaS

Microsoft Sales & Marketing Alignment Workshop - a great result!

Posted by Mark Gibson on Apr 20, 2009 9:53:00 AM

Last month's one-day Sales and Marketing Alignment Workshop held in London for members of Microsoft UK's Accelerator program was attended by representatives of innovative UK software companies including, Huddle, Wigadoo, Artesian Solutions, Corebridge and Silobreaker.

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Topics: Microsoft Accelerator Group, Artesian Solutions, Corebridge, Huddle, Silobreaker, VC's, Wigadoo, technology incubators

AMC's Mark Gibson to lead Microsoft BizSpark workshop

Posted by Mark Gibson on Mar 28, 2009 5:50:00 AM

Microsoft UK's BIZSPARK Accelerator Group is holding a one day workshop for members in London on Monday 30th March 2009, on Sales and Marketing Alignment to be led by AMC's CEO, Mark Gibson.

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Topics: inbound marketing, Microsoft, cross-sell, raise performance standards, channel sales, reduce sales ramp time, increase win-rate, Bizspark, upsell, American Markating Association, buyer relevant messaging, differentiation vs competition, direct sales

Selling in the Internet Age - Consultative Selling Skills E-Learning

Posted by Mark Gibson on Dec 1, 2008 6:07:00 PM

(Cambridge, England)  - Advanced Marketing Concepts Ltd., (Admarco) a Sales and Marketing Performance Improvement Company, today announced the availability of its "Selling in the Internet Age" E-Learning and Performance-Support product'.

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Topics: soft skills training, sales communication skills, sales rapport training, cogbooks sales training, consultative selling training

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