Sales and Marketing Performance News

Specialist consulting firm Advanced Marketing Concepts Ltd. (AMC) will be relocating its base of operation to the San Francisco Bay Area in Summer 2010. AMC serves technology companies in Europe, Israel and the US to improve sales and marketing performance, through creating clarity in messaging, implementing inbound marketing and assisting in transforming the sales culture to better serve Internet Age buyers.

June 30, 2010 -- Specialist sales and marketing performance consultancy Advanced Marketing Concepts Ltd. (AMC) relocates its base of operation to the San Francisco Bay Area in August 2010.

Advanced Marketing Concepts Method

AMC for the past 6 years has consulted with technology companies in Europe, Israel and the US, to improve sales and marketing performance through creating clarity in marketing messaging, implementing Inbound Marketing using HubSpot and in assisting in transforming the sales culture to better serve Internet Age buyers.

AMC's CEO, Mark Gibson is a Bay Area veteran having worked for 12 years in a variety of sales and marketing roles at Sun Microsystems, Informix, MicroStrategy and various start-ups prior to relocating to the UK in 2003.

"I strongly recommend AMC's process. In addition to their messaging methodology and sales training, they helped us develop a change in thinking which has transformed our sales and marketing approach." Arita Mattsoff, VP Marketing, Magic Software

According to Mark Gibson, AMC's CEO, “The biggest challenge in most technology companies today is lead generation. Clarity in messaging coupled with HubSpot Inbound Marketing methodology solves this problem. We have implemented HubSpot for global technology companies and small business and it works for any size company who actively practice the methodology."

"The next order of business is optimizing the sales and marketing value chain around how customers buy, depending on product/market maturity. Elevating sales skill levels to effectively engage and serve Internet Age buyers through improved communication, language and selling skills coupled with lightweight sales process complete our offerings.” Gibson continued.

Our ideal prospects are technology companies with revenues in excess of $5M and less than $100M, or departments of larger corporations that want to accelerate revenue growth and are prepared to invest in new methods and disciplines to generate inbound leads and to elevate sales team skills through training, coaching and performance support.

About Advanced Marketing Concepts Ltd.
Advanced Marketing Concepts Ltd. delivers and implements sales and marketing messaging alignment; AMC is a certified HubSpot reseller and implements HubSpot's Inbound Marketing solution. AMC delivers consulting on aligning the marketing and sales value-chain in conjunction with HotRivet.com copyright holder of "Why Killer Products Don't Sell"; We deliver the "Selling in the Internet Age" classroom training and performance support program in a blended learning solution, based on the Cogbooks platform. Admarco serves clients in North America, EMEA and Israel. Additional information is available at www.admarco.net

Contact:
Mark Gibson, CEO, Advanced Marketing Concepts, Ltd.
Email: mark(dot)gibson(at)admarco(dot)net
Phone +447961081082

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(Cambridge, England) Advanced Marketing Concepts Ltd., (Admarco) is delighted to announce they have been accepted into the HubSpot Inbound Marketing partner program. HubSpot is the driving force behind Inbound Marketing and makers of the inbound marketing platform that helps companies get found on the Internet, convert more leads and analyze their effectiveness. 

HubSpot partner program manager, Pete Caputa describes members of their partner program as “creative services professionals who have demonstrated their ability to help clients build traffic and capture more leads using the HubSpot Inbound Marketing Software".
"Advanced Marketing Concepts is a valued HubSpot Partner. They've integrated our software and inbound marketing methodology into their comprehensive sales and marketing alignment services offerings. We've seen how their sales and marketing messaging offering, -which starts by defining buyer personas and ends with the alignment of marketing messages with sales processes - helps b2b companies adapt to the realities of marketing and sales where buyers are more educated and empowered during their buying processes. “

“The Internet has changed the way people buy and thus how companies must market. Few marketing agencies have adapted their services to this reality. Very few sales development organizations have even realized there has been a change. Advanced Marketing Concepts is leading their clients into the future by helping them adapt and align their sales and marketing processes to this new 2.0 reality." added Pete.

Mark Gibson explained, "We view the HubSpot relationship as vital to our business and to that of our clients in solving the biggest problem affecting most B2B companies today, - lack of inbound leads. 
HubSpot perfectly fulfills the lead generation requirements in our methodology that includes; -

• Sales and Marketing Alignment, to drive inbound marketing messaging and "buyer-relevant" sales conversation

• Inbound marketing and lead generation using HubSpot

• Value-created (consultative) classroom sales training

• Performance Support for the whole team to deliver the skills training and buyer-relevant messaging in a collaborative environment.

Magic Software's VP Marketing, Arita Mattsoff stated, "Admarco has helped Magic Software in a multi-step engagement to align marketing and sales messaging; use the messaging in sales conversations and to drive inbound marketing. Admarco recommended HubSpot for Inbound Marketing, which we have implemented and are already seeing results in getting found on the Internet. Admarco has led value-created (consultative) sales training sessions for our sales and marketing teams, and has been exceptional in setting expectations and in delivering what they committed to do."

About Advanced Marketing Concepts, Ltd. 

Advanced Marketing Concepts Ltd. delivers and implements sales and marketing messaging alignment, inbound marketing using HubSpot, Value-Created (consultative) sales training and performance support in a blended learning solution. Admarco is based in the UK with partners in the US, Australia, and EMEA. 
Additional information about Advanced Marketing Concepts, Ltd, a leader in Sales and Marketing Performance Improvement, is available at www.admarco.net



Contact:

Mark Gibson,


Managing Director, 
Advanced Marketing Concepts, Ltd.




About HubSpot

HubSpot, Inc. provides Internet marketing software that helps businesses get found online, generate more inbound leads and convert a higher percentage of those leads into paying customers.  HubSpot's software platform includes tools that allow professional marketers and small business owners to manage search engine optimization, blogging and social media, as well as landing pages, lead intelligence and marketing analytics.  Based in Cambridge, MA, HubSpot can be found at http://www.hubspot.com.  HubSpot’s free marketing tools can be found at http://grader.com.



About Magic Software
Magic Software Enterprises Ltd. (NASDAQ: MGIC) is a leading provider of multiple-mode application platform solutions – including Full Client, Rich Internet Applications (RIA) or Software-as-a-Service (SaaS) modes - and business and process integration solutions.  Magic Software has offices in 10 countries and a presence in over 50, as well as a global network of ISV’s, system integrators, value-added distributors and resellers, and consulting and OEM partners.  The company’s award-winning code-free solutions give partners and customers the power to leverage existing IT resources, enhance business agility and focus on core business priorities.  Magic Software’s technological approach, product roadmap and corporate strategy are recognized by leading industry analysts. Magic Software has partnerships with global IT leaders including SAP AG, salesforce.com, IBM and Oracle.  For more information about Magic Software and its products and services, visit www.magicsoftware.com, and for more about our industry related news, business issues and trends, read the Magic Software Blog

• “Dynamic instructor engaged all of us, practical techniques, reinforcement through role play and Performance Support. Great combination and great experience” Don White, 20+ year sales veteran USA.

• “It has been the best sales training from all I have attended (and I have been through some 3-4)”. Helio Diamant, VP Channels, Israel

• “A good amalgamation of different theories, methods and big ideas crafted in such a way that lead any salesperson to rethink the way they sold prior to the course, No doubt can improve any sales person/sales team results.” David Akka, Managing Director, UK, Erie, Ireland

• “Excellent course and messaging integration makes it a total selling solution for the company” Peter Saunders, 20+ years sales veteran UK

• “Very valuable, very professional trainer, well worth doing!” Dominique Berger, Sales Exec. France.

(Cambridge, England) Advanced Marketing Concepts Ltd, principals, Robin Russell and Mark Gibson have achieved certification in Hubspot’s Inbound Marketing University program.

Inbound Marketing refers to marketing strategies in which consumers choose to learn more about you by conducting keyword searches online, opting into your email newsletters, watching your videos, listening to your podcasts, subscribing to your RSS feed, downloading your case studies, visiting your social network or commenting on your blog. Capturing interest at the time a search is conducted means a business can offer their product or service at the right time, when it is needed.

"Businesses across all industry sectors are redirecting marketing budgets away from traditional marketing strategies (print/media advertising, trade shows and direct mail) and moving toward more measurable and effective inbound marketing strategies", commented Ms Russell. "Reducing marketing costs and increasing marketing effectiveness is a high priority for our clients. Inbound Marketing implementation using Hubspot is producing exciting results for our clients".

HubSpot is the driving force behind Inbound Marketing University, which included a diverse faculty of thought leaders in each of the inbound marketing category areas including; -  

• Social Media and Community Building: Chris Brogan (New Marketing Labs)
• Inbound Lead nurturing: Brian Carroll (InTouch)
• Blogging for Business: Mack Collier & Ann Handley (MarketingProfs)
• Search Engine Rankings: Rand Fishkin (SEOmoz)
• E-Mail Marketing: Eric Groves (Constant Contact)
• Landing Page Best Practices: Jeanne Hopkins (MarketingExperiments)
• SEO Crash Course: Lee Odden (Top Rank Online Marketing)
• New Rules of Marketing: David Meerman Scott (New Rules of Marketing & PR)
• Web Analytics: Marshall Sponder (Monster.com)
• Using Facebook for Business: Elyse Tager (Silicon Valley AMA)
• Inbound Marketing Review: Mike Volpe (HubSpot)

"Inbound marketing university is a great learning experience for anyone in marketing interested in increasing their inbound marketing effectivenes" states Mark Gibson.

About Advanced Marketing Concepts, Ltd.


Advanced Marketing Concepts , delivers and implements full-cycle sales and marketing performance improvement. Services include sales and marketing messaging alignment, inbound marketing implementation using Hubspot.com, value-created (consultative) sales training and performance support in a blended learning solution.  Admarco is based in the UK with partners in the US, Australia, and EMEA.
Additional information about Advanced Marketing Concepts Ltd, a leader in Sales and Marketing Performance Improvement, is available at www.admarco.net

Contact:


Mark Gibson

Director
Advanced Marketing Concepts, Ltd.

+44 7961081082

markg[at]admarco.net

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Magic Software Enterprises, has completed its initial Sales and Marketing Alignment and Inbound Marketing engagement with Admarco and prepares to train the EMEA and US Sales organizations.

Commencing in Munich in June and in the US in July, AMC will participate in a 3-day field-training event to upgrade communication, language and consultative selling skills and to train the sales and support teams in using the Buyer-Relevant-Messaging templates produced in the Sales and Marketing Alignment phase.
 
According to Arita Mattsoff, VP Marketing at Magic Software, "We engaged AMC in a four part Sales and Marketing Performance Improvement program for Magic Software;
1.  To consult with us in transitioning to an inbound marketing model including using the HubSpot Inbound Marketing platform;
2.  To develop a new messaging framework for positioning our uniPaaS application platform in the market;   
3.  To empower and train our marketing and sales teams to excel in promoting and selling our solution, and
4.  To improve our interaction with buyers across the board.

 “AMC has brought a methodology, discipline and structure to our messaging which has enabled us to capture how the uniPaaS application platform suite is used to create value.

The work we completed to identify the buyer-persona and needs of potential buyers in our target markets will drive both inbound marketing and sales productivity initiatives. We are pleased with the progress we have made, which is the result of the AMC methodology, their experience and the Magic Software team's engagement, knowledge and professionalism. We are already using the messaging.
 
I strongly recommend AMC for this process and look forward to implementing the sales and marketing training in our next phase".