Sales and Marketing Performance News

14 April 2011, San Francisco. WhiteboardSelling and Advanced Marketing Concepts (Admarco) are pleased to announce that Mark Gibson is now a certified WhiteboardSelling Affiliate.

San Francisco, CA (PRWEB) December 8, 2010 Advanced Marketing Concepts (Admarco) principal, Mark Gibson joins the WhiteboardSelling Affiliate Program. WhiteboardSelling is the leading sales-enablement methodology to empower sales teams to engage buyers in a consultative selling dialogue using visual story-telling, where the buyer and their problems are at the centre of the story vs. the products.

WhiteboardSelling provides its clients with the tools, best practices and technology required to enable field personnel to communicate and demonstrate core business value propositions to c-level buyers in a confident, compelling and consistent fashion... all without slides.

Specialist consulting firm Advanced Marketing Concepts Ltd. (AMC) will be relocating its base of operation to the San Francisco Bay Area in Summer 2010. AMC serves technology companies in Europe, Israel and the US to improve sales and marketing performance, through creating clarity in messaging, implementing inbound marketing and assisting in transforming the sales culture to better serve Internet Age buyers.

Selling to customers the way they want to buy seems obvious, but as thousands of failed startups have found, it's not obvious and marketing and selling approaches and venture capital investor expectations need to be adapted when selling discontinuous technology.

(Cambridge, England) Advanced Marketing Concepts Ltd., (Admarco) announce achievement of certified partner status in the HubSpot partner program. HubSpot software helps companies get found by qualified prospects looking for similar products or services in search engines, the blogosphere and social media.  

Cambridge, England: 15 January 2010.

Cambridge, England: 30 November 2009.
"Why Killer Products Don't Sell" author and copyright holder, Dominic Rowsell and Advanced Marketing Concepts Ltd (Admarco), announce a partnership to extend the impact of "Value-created selling" and "Operational Culture Alignment" to a wider audience.

"HotRivet's Why Killer Products Don't Sell is valuable contribution to body of professional sales knowledge. Core ideas are:
    1.    Understanding buyer behaviour according to risk tolerance over the Diffusion of Innovation curve. 
    2.    The I.M.P.A.C.T (Identify, Mentor, Position, Assessment, Case, Transaction) buying cycle explains the steps through which every purchase must pass and the engagement points for sales in the customer buying process - regardless of the scale or type of purchase.
    3.    Early adopters must be engaged at the Mentor stage of the IMPACT cycle and this requires a "Value-created" selling approach
    4.    Aligning selling culture to match buying culture based on their risk/adoption profile reduces cost of sale and improves win-rate," states Mark Gibson, Managing Director of Admarco.

Whether you are an entrepreneur launching a novel product/service in a start-up, or introducing a new innovation through an existing team or channel, these are high value concepts, added Gibson.

Selling in the Internet Age is a compelling eLearning offering to help sales, marketing and customer-facing support professionals to level the playing field with buyers; through improved communication, language and interpersonal selling skills for more effective diagnosis and lead qualification. Salescraft process methods and tools help to align with how customers buyers and gain control in selling situations.

(Cambridge, England) Advanced Marketing Concepts Ltd., (Admarco) is delighted to announce they have been accepted into the HubSpot Inbound Marketing partner program. HubSpot is the driving force behind Inbound Marketing and makers of the inbound marketing platform that helps companies get found on the Internet, convert more leads and analyze their effectiveness. 

HubSpot partner program manager, Pete Caputa describes members of their partner program as “creative services professionals who have demonstrated their ability to help clients build traffic and capture more leads using the HubSpot Inbound Marketing Software".
"Advanced Marketing Concepts is a valued HubSpot Partner. They've integrated our software and inbound marketing methodology into their comprehensive sales and marketing alignment services offerings. We've seen how their sales and marketing messaging offering, -which starts by defining buyer personas and ends with the alignment of marketing messages with sales processes - helps b2b companies adapt to the realities of marketing and sales where buyers are more educated and empowered during their buying processes. “

“The Internet has changed the way people buy and thus how companies must market. Few marketing agencies have adapted their services to this reality. Very few sales development organizations have even realized there has been a change. Advanced Marketing Concepts is leading their clients into the future by helping them adapt and align their sales and marketing processes to this new 2.0 reality." added Pete.

Mark Gibson explained, "We view the HubSpot relationship as vital to our business and to that of our clients in solving the biggest problem affecting most B2B companies today, - lack of inbound leads. 
HubSpot perfectly fulfills the lead generation requirements in our methodology that includes; -

• Sales and Marketing Alignment, to drive inbound marketing messaging and "buyer-relevant" sales conversation

• Inbound marketing and lead generation using HubSpot

• Value-created (consultative) classroom sales training

• Performance Support for the whole team to deliver the skills training and buyer-relevant messaging in a collaborative environment.

Magic Software's VP Marketing, Arita Mattsoff stated, "Admarco has helped Magic Software in a multi-step engagement to align marketing and sales messaging; use the messaging in sales conversations and to drive inbound marketing. Admarco recommended HubSpot for Inbound Marketing, which we have implemented and are already seeing results in getting found on the Internet. Admarco has led value-created (consultative) sales training sessions for our sales and marketing teams, and has been exceptional in setting expectations and in delivering what they committed to do."

About Advanced Marketing Concepts, Ltd. 

Advanced Marketing Concepts Ltd. delivers and implements sales and marketing messaging alignment, inbound marketing using HubSpot, Value-Created (consultative) sales training and performance support in a blended learning solution. Admarco is based in the UK with partners in the US, Australia, and EMEA. 
Additional information about Advanced Marketing Concepts, Ltd, a leader in Sales and Marketing Performance Improvement, is available at www.admarco.net



Contact:

Mark Gibson,


Managing Director, 
Advanced Marketing Concepts, Ltd.




About HubSpot

HubSpot, Inc. provides Internet marketing software that helps businesses get found online, generate more inbound leads and convert a higher percentage of those leads into paying customers.  HubSpot's software platform includes tools that allow professional marketers and small business owners to manage search engine optimization, blogging and social media, as well as landing pages, lead intelligence and marketing analytics.  Based in Cambridge, MA, HubSpot can be found at http://www.hubspot.com.  HubSpot’s free marketing tools can be found at http://grader.com.



About Magic Software
Magic Software Enterprises Ltd. (NASDAQ: MGIC) is a leading provider of multiple-mode application platform solutions – including Full Client, Rich Internet Applications (RIA) or Software-as-a-Service (SaaS) modes - and business and process integration solutions.  Magic Software has offices in 10 countries and a presence in over 50, as well as a global network of ISV’s, system integrators, value-added distributors and resellers, and consulting and OEM partners.  The company’s award-winning code-free solutions give partners and customers the power to leverage existing IT resources, enhance business agility and focus on core business priorities.  Magic Software’s technological approach, product roadmap and corporate strategy are recognized by leading industry analysts. Magic Software has partnerships with global IT leaders including SAP AG, salesforce.com, IBM and Oracle.  For more information about Magic Software and its products and services, visit www.magicsoftware.com, and for more about our industry related news, business issues and trends, read the Magic Software Blog

• “Dynamic instructor engaged all of us, practical techniques, reinforcement through role play and Performance Support. Great combination and great experience” Don White, 20+ year sales veteran USA.

• “It has been the best sales training from all I have attended (and I have been through some 3-4)”. Helio Diamant, VP Channels, Israel

• “A good amalgamation of different theories, methods and big ideas crafted in such a way that lead any salesperson to rethink the way they sold prior to the course, No doubt can improve any sales person/sales team results.” David Akka, Managing Director, UK, Erie, Ireland

• “Excellent course and messaging integration makes it a total selling solution for the company” Peter Saunders, 20+ years sales veteran UK

• “Very valuable, very professional trainer, well worth doing!” Dominique Berger, Sales Exec. France.