Mike Bosworth is a familiar name to millions of salespeople through his books and training courses, including; “Solution Selling” published nearly 30 years ago, "Customer Centric Selling" published in 2004, and his most recent work; "What Great Salespeople Do."
In 2013, he founded Mike Bosworth Leadership, where he provides Story Seekers™ workshops and executive coaching through a network of affiliates to help people learn to use the power of story and connective listening to build trust and influence change in others.
Mark Gibson has been working with sales and marketing leaders for the past 10 years to help create messaging clarity to attract and engage prospective customers on websites and in conversation with salespeople.
“After reading What Great Salespeople Do, I recognized the potential of storytelling to connect with buyers and contacted Mike,” explained Mark Gibson. “Two big problems in selling today are; i. salespeople have become facilitators in a buying process over which they exercise little control, ii. salespeople have fewer “at-bat” opportunities to engage buyers.”
“Most salespeople are good talkers, but have yet to become great listeners. Story Seekers story telling and story tending workshops and skill development provide a foundation to improve skill and to connect emotionally with buyers, colleagues and loved-ones,” he added.
"We are excited to have Mark Gibson joining our affiliate team. He has the perfect background and skill-set, having been a successful salesperson, consultant and sales trainer,” Mike Bosworth said. "Mark's experience in the technology business is both broad and global, and being based on the West Coast will be a huge asset to Mike Bosworth Leadership to address the increasing demand for our StorySeekers workshops and training," continued Bosworth.
We are holding our first Bay Area Open Story Seekers Workshop in Carmel, CA on 8-10 October and it should be of interest to salespeople, sales managers and leaders who seek to connect and influence others without using their authority. http://www.tinyurl.com/story-seekers-open
About Advanced Marketing Concepts
Advanced Marketing Concepts, (Admarco.net) believes that clarity in communicating value is the most important success factor in scaling a successful business. Admarco exists to help clients to capture and clarify their value proposition in a structured Messaging Architecture. This messaging framework helps marketers to amplify capabilities that are important to the target audience and to create content for demand generation. The messaging is also used by sales enablement teams to create sales-ready-messaging and by salespeople in the form of who-I’ve-helped stories to connect and build trust.
About Mike Bosworth
Mike Bosworth is well known throughout the business sales world as a trainer, speaker, and the author of best selling sales books Solution Selling: Creating Buyers in Difficult Selling Markets (McGraw-Hill, 1993), What Great Salespeople Do: The Science of Selling Through Emotional Connection and the Power of Story (McGraw-Hill, 2011) and co-author of CustomerCentric Selling (McGraw-Hill, 2003).
Mike founded and grew one of the most successful virtual businesses in the B2B arena. After 10 years with Xerox Computer Services and one year with a software start-up, he founded Solution Selling® in 1983, began adding licensing his intellectual property to affiliates in 1988 and by the time he sold it in 1999, he had over 50 affiliates.
Mike began studying story as a framework for building emotional connection in 2008 and published a new book, What Great Salespeople Do, the Science of Selling Through Emotional Connection and the Power of Story in January, 2012. In January 2013, Mike founded Mike Bosworth Leadership. MBL currently has eight affiliates who sell and deliver his Story Seekers™ workshops.