The technology executive’s guide for selling B2B disruptive and innovative solutions

This new 20 page eBook replaces the "Wy Killer Products Don't Sell" whitepaper and is a primer for impact-1entrepreneurs, executives and investors in early stage technology companies.

Successful entrepreneurs, marketers and salespeople selling disruptive technology, must learn to recognize early adopters, understand how early adopters engage with innovative technology vendors and how they manage a buying process. 

For entrepreneurs to find a market that works, gain traction, scale a business and cross-the-chasm (B2B), they will need to become expert at identifying and influencing early adopters.

This is the subject of a new eBook from authors of “Why Killer Products Don’t Sell”, Ian Gotts and Dominic Rowsell, and Adrian King.

In this book you will learn:

  • How risk affects buying behavior
  • The universal B2B buying process 
  • How disruptive technology companies must market and sell their products and services
  • Why heavy hitter salespeople are not your ideal sales candidates for startups.

Available for immediate download.

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