killer products

Webinar Archive

Date: Recording date, Monday, March 29th, 2010
Time: 10.00AM EST, 3.00 PM GMT
Duration: 1 hour

Note US and Europe Daylight saving time change.


Who should attend?

Entrepreneurs,  business owners, sales leaders interested in optimizing their sales approach to match the way their customers buy. Very relevant to companies selling to early adopters. No technical experience required.

Speakers:
Presented by Dominic Rowsell, co-author of "Why Killer Products Don't Sell" and Mark Gibson, owner of Advanced Marketing Concepts Ltd.

Technical Requirements:
Internet connection and phone line OR computer speakers.

Webinar: Why Killer Products Don't Sell, the IMPACT Buying Cycle and Value Created Selling

Join "Why Killer-Products Don't Sell" co-author Dominic Rowsell and AMC's Mark Gibson for this Webinar to introduce the IMPACT Cycle - how companies and people buy, and Value-created Selling to early adopters so you can get your "killer-products" sold.
  • CSO Insights 2010 Sales Performance Optimization Survey places aligning with customer buying process as a top 5 initiative for sales leaders this year.
  • Find out if you are selling to customers in the way they wish to buy, based on their risk profile and the maturity of your product in the market.
  • Find out if Value-created Selling is right for business or if you should be selling in a Value-added way.
  • Learn from experts and real case studies of companies that have both failed and succeeded in their sales approach to launching new products

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