Storytelling, Visual Storytelling and asking insightful questions are three of the most important skills for all customer-facing professionals for learning, retaining and engaging buyers in conversation around their issues. They are equally important for conveying your story to prospects and customers in a way that makes an impact on them and that they are likely to remember.Read More
Sales and Marketing Performance Blog
Recently I attended a Sales Hacker forum and one of the questions from the group was “We have a very complex product, it takes 12-18 months for salespeople to become fully productive, how can we reduce the time it takes to get salespeople up to speed?”
The answer to this question takes more than a few minutes and it varies, depending on the complexity of the product and the learning culture of the organization.
But ramping new hires quickly in a SaaS business is key to accelerating business growth.
Part 1 of this two-part blog post examines the causes of the slow sales ramp and explores ways to reduce it.Read More