Sales and Marketing Performance Blog

Put the Clicker down and Step Away from the Powerpoint Projector

Posted by Mark Gibson on Mon, Oct 03, 2011

Sounds like a line from a familiar TV show, except it would be "put the gun down and step away from the ....."

The best advice I can give to sales professionals whether starting out or with 20 years experience, is to put the clicker down and step away from the PowerPoint projector.

There may be a time toward the end of the sales cycle when the buyer actually wants to see a presentation of your proposed solution... then it's OK to present. If you want to use Powerpoint, then please use the resources for creating engaging PowerPoint presentations....otherwise I recommend that you learn to use a whiteboard to tell your story.

 

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Topics: discovery, sequence of events, whiteboard selling, whiteboarding

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