Sales and Marketing Performance Blog

Shelby Cobra - Brand Marketing with Adrenaline

Posted by Mark Gibson on Tue, Aug 21, 2012

Old School - "Mad Men", Top-down Branding

The marketing World is always evolving, and one of the most notable shifts in recent years has been the move from the outbound marketing era's “top down” branding approach to the more inclusive buyer-centric messaging favored by savvy startups, marketing innovators and companies utilizing inbound marketing to drive sales.
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Topics: messaging architecture, marketing message, brand message

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