Sales and Marketing Performance Blog

Why Marketing must lead in making content findable

Posted by Mark Gibson on Tue, Nov 04, 2014

This article why-marketers-must-lead-in-making-content-findable was published on Inbound.org today.

Finding, using and reusing sales, marketing and technical information resources should be simple and quick.

But isn’t in most companies.

64% of enterprise search practitioners in Findwise 2014 Survey believe information is hard to find. In Findwise 2013 survey, 79% believe that finding the right information is critical to business success. 

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Topics: content reuse

Content is your Product - Marketing Content Capture & Reuse - Webinar

Posted by Mark Gibson on Mon, Dec 02, 2013

Content is your product, the lifeblood of your organization, yet the core components used to create it are often either kicked around like trash or locked up where it cannot be shared. 

When up to  70% of content created by B2B marketing teams is never utilized by salespeople  who waste up to 15 hours per week searching for and creating their own, isn't it time to look for new approaches?

Despite massive investment in sales enablement,  buyers rate 9 out of 10 meetings with salespeople a waste of time. Salespeople are still struggling to engage buyers and articulate their value proposition in a way that sets them apart from competitors. (Forrester Research).

Sales and Marketing Messaging Alignment, Enrichment, Enablement


Disruptive innovation and proven sales and marketing alignment methods are breaking down sales and marketing silos that contribute to the above conditions. 

If you want to create a core value proposition that clearly captures your differentiation and to reuse it consistently across the company in your sales conversations and marketing messaging then please join us for our Webinar on Thursday 5th Dec. at 11.00AM PST.

In the Webinar we will discuss:
  • How to create and structure a value proposition aligned with buyer needs,
  • How to adapt and reuse value proposition content components to create website content, brand messaging, sales-ready messaging and customer-service conversations.
  • How WittyParrot, an intelligent content delivery platform, is used to create, manage and deliver the right content to create consistent communication and competitive advantage in the hands of marketers and salespeople.
Join us on Thursday 5th Dec. at 11.00AM PST for our Sales & Marketing Messaging Content Capture and Re-use Webinar.
Align Sales & Marketing Messages - Webinar
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Topics: sales & marketing alignment, content reuse

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