Sales and Marketing Performance Blog

It's 2015 Chief Sales Officers (CSO) Insights Sales Performance Optimization survey time and this is your invitation to participate in one of the most comprehensive and useful surveys of sales behavior. 

Why bother?

For 20 minutes of your time you will receive the most comprehensive sales behavior survey in the industry. It will be interesting to see what sales executives place at the top of their Barriers to Effectiveness list in 2015. Here is last years report.

Results from previous research studies have been referenced by publications such as Harvard Business Review, Dow Jones, Wikipedia, Selling Power Magazine, and others.

2015 is all about revenue growth. Achieve this, and shareholder value will increase. Fail to do so, miss your number, and investors will punish you!

To help companies determine the right strategies to increase sales in the coming year, CSO Insights'  21st Sales Performance Optimization study will focus on four key themes:

• Find More—by optimizing lead generation
• Win More—by closing more forecast deals
• Keep More—by minimizing customer churn
• Grow More—by maximizing customer wallet share

The research report will retail for $795.

Be a part of the research project and get the results early in February at no charge.

As a special thanks, you will receive the CSO Insights Sales Performance Optimization 2014 Key Trends topical report which summarizes last year's report.

Please feel free to forward this to your colleagues whom you think would like to participate and receive the 2015 CSO Insights Sales Performance Optimization Survey in February free of charge.

Click here to take the survey

I read an article today that mentioned Chris Anderson (former editor of Wired Magazine) and his presentation on Vimeo entitled, Makers: the New Industrial Revolution. I was so enthralled with his talk I wanted to share it.

"The idea of a factory is in a word, changing. Just as the Web democratized innovation in bits, a new class of rapid prototyping technologies, from 3D printers to laser cutters, is democratizing innovation in atoms. You think the last two decades were amazing? Just Wait." Chris Anderson.

The stories are personal and compelling and the examples of his own and his familes use of these now almost free technologies are a lesson for parents, grandparents and our children.

This video was made in Feb 2013 at the Confluence Maker event in Rome Georgia, USA. It runs for one hour, but you will not want to turn it off once you get going.