Sales and Marketing Performance Blog

Online Whiteboarding with Paper-Show to Enhance Visual Communication

Posted by Mark Gibson on Mon, Feb 20, 2012

If you are selling SaaS applications or B2B products/services over the Internet and like to use a whiteboard for discovery and to tell your story, Paper-Show offers precise digital image and text creation in real-time and when combined with Gotomeeting HD Faces, provides an exceptional visual communication experience for video conferencing. 

Paper Show consists of an over-sized pen with an infra-red camera in the nose. The pen uses a blue-tooth transmitter to communicate its precise position on the A-4 sheet to a USB receiver key which holds the Paper-show application and all of the drawings you have created in Paper-Show.  
The pen is positioned in the paper-Show application on the computer screen in the same location as on paper so that when the screen is shared in a video conference, a real time whiteboarding session is enabled.

paper show resized 600

The digital paper comes in books of A-4 paper sheets. The Paper-Show starter kit which includes the pen, USB key, A-4 paper pad and Letter size paper for printing and uploading graphics sells for $172 on Amazon, or at a number of commercial stationers. Replacement A-4 books are about $25.

Online Whiteboard

I have been working with Paper-Show for Online Whiteboarding for over a year now and have found it to be extremely powerful for engagement and enhanced visual communication.
How do I know it is effective? - every time I close a Paper-Show session with a prospective client, I ask them what it was like to be on the receiving end of the whiteboarding session and I have never once had anything other than positive feedback.

A Completed Whiteboard is a Visual Confection

Below is a Whiteboard I exported from an online session last year. When the video-conference meeting is over, the completed whiteboard image, a visual confection, can be exported into a .pdf or .jpeg and emailed to your prospective client or embedded in a meeting summary letter to help make your case internally.

whiteboardselling method resized 600 

 

 

 

 

 

 

 

 

 

 

 

 

 

There are dozens of products that come up in the Google search for "online whiteboard", or "digital paper", ranging from collaborative whiteboarding applications, Apple iPAD scribblers, built-in whiteboards in the major video-conferencing tools and digital pen and tablets that are similar to Paper-Show.

Conference presentations

My other use for Paper-Show is for whiteboarding at conferences. Being able to project the Paper-show image on a big screen in real time offers an engaging experience that surpasses PowerPoint when combined with storytelling.

After using Paper-Show more than a hundred times to create Online whiteboard stories and having seen first hand the power of visual storytelling to engage and enhance visual communication, I'm a big fan.

I have no affiliation whatsoever with Canson the makers of Paper-Show or GotoMeeting, but heartily recommend both products. I have had some instances when the customer could not load the Gotomeeting client applet due to some security issue in the firewall, but it only happens about 1 in 50 online sessions.

Mixed Reviews

While researching this article I read mixed reviews of Paper Show from users who had trouble initiating the product or getting support or with the price of the product/paper, but for my application, it works better than anything else and offers perfectly acceptable price/performance.

If you have used similar products that lend themselves to precise real-time whiteboarding and would like to recommend them, please add a comment.

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whiteboard workshop

Topics: visual communication, paper-show, online whiteboard

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