Sales and Marketing Performance Blog

Whiteboarding with IdeaPaint beats a Whiteboard hands down

Posted by Mark Gibson on Thu, Sep 29, 2011

Two weeks ago at the HubSpot User Group Event #HUGS11, I saw a great idea in action that I thought could be of interest to readers of this's IdeaPaint.
whiteboarding paint                                      
I've been using the same whiteboard in my home office for the past 15 years and I was happy with it until the HubSpot event. Now having seen IdeaPaint in action, my whiteboard looks small and dull; flat surfaces in offices I visit loom as a potential surfaces for visual storytelling.

Click me
IdeaPaint is a urethane-based paint that comes in a 50 Sq. ft. kit, with roller and requires only one coat. It's the invention of two young Boston entrepreneurs who conceived the idea of creating paint that could cover any smooth surface and turn it into a surface for dry erase markers.

Think of any smooth surface, curved or flat; table top, bench, door; literally anything can become a whiteboard. Use IdeaPaint to help you make your work space work, whether you are in sales, marketing or a student interested in using a whiteboard to capture ideas and write down your thoughts.

IdeaPaint position their paint as more cost effective, easier to apply, longer-lasting and works well with all dry erase markers. In addition it provides:-
  • Larger dry-erase surface for less money
  • Goes on in one coat
  • Erases effortlessly
  • Warranty-guaranteed
  • The most environmentally friendly dry-erase product on the market
You can buy it at their online store, but before placing your order, check out the installation instructions, as it won't work well on walls that are not smooth and flat, i.e. with a rendered plaster surface, (like in my home office).

Topics: whiteboard selling, visual storytelling, whiteboarding

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