Sales and Marketing Performance Blog

Priorities and Sales Effectiveness

Posted by Mark Gibson on Thu, Jul 03, 2008

Let's examine your company's sales effectiveness in light of your likely half-year sales results.

According to CSO Insights, "Sales Performance Optimization - 2008 survey", the top four initiatives that Chief Sales Officers plan to implement to improve sales effectiveness this year in priority order are;

Enhancing lead generation
Improving sales executives access to key information
Revising Sales Process
More closely aligning sales and marketing.

This survey is extensive and insightful and recommended reading for CEO's and sales leaders. *

I have been advocating these strategies for some time now. Closer alignment in sales and marketing messaging is key to generating the right kind of leads and improving sales performance. The authors of the CSO Insights survey conclude and we support their view, - that aligning sales and marketing messaging has potential to create the highest impact on sales effectiveness for the lowest effort and with the least cost to implement relative to other sales performance improvement activities. So what are you waiting for?

How do you rate your marketing team's lead generation capability and your sales team's ability to uniformly engage buyers in relevant, value-based dialogue?

Performance improvement can be achieved though use of innovative tools and methodology to facilitate the sales and marketing alignment process with clients is essential.


Topics: sales performance, qualification

Subscribe to Our Blog

The B2B Buying Process Sales Guide 

The B2B Buying Process; why you need to understand it and how to facilitate transitions with the buyer through the process.

buyers_journey_cover

Click on the image or on this link to download the B2B Buying Process Sales Guide

Selling Disruptive Technology?

Get the new eBook update from the authors of "Why Killer Products don't Sell"

impact-1

This new 20 page eBook is a primer for entrepreneurs, executives and investors in early stage technology companies. 

Sales and Marketing Alignment eBook

SMA eBook iconSalespeople are struggling to effectively engage buyers across the buying cycle from after they say hello. This eBook explores messaging alignment principles and uses a new content delivery platform to assist in the message capture and delivery process.

The Quick and the Dead

An inbound lead is as cold as a mother-in-law's kiss after 1 hour.
Responsiveness is the new competitive advantage in selling. Download the WittyParrot eBook to learn how.

speed in sales

Connect on Social Media

Popular posts

Categories