Marketing agencies are increasingly being asked by clients to help generate more
and better leads, yet few agencies are equipped to excel in this area.
This joint Webinar was recorded in 2010, but the concepts are current and of high value to anyone wanting to improve the clarity of their marketing message and value proposition.
In this webinar, you'll learn how to:
- Align sales and marketing messaging around the persona of your target buyers.
- Set lead generation service level agreements for their marketing teams.
- Establish systems that create feedback loops from sales to help marketing teams increase sales productivity and impact revenue growth.