Traditional Product Training is Boring.
If you are thinking about running a traditional product training event at your next kick-off, - think again.
Traditional product training doesn't work any more; buyers hate PowerPoint product presentations and so do salespeople. We need to explore new and more empwering approaches to helping salespeople achieve success in postitioning and selling technology products and the rapid uptake of new ideas and skills.
Getting the sales team to DO training on a Whiiteboard does work and salespeople can tell the story the very next day.
- We help clients create the Visual Story and Script Deliverable in the form of the Sales Kit as the output of the Message Process.
- We use the Sales Kit as the training document in the Sales Enablement Symposium.
- A WhiteboardSelling Sales Enablement Symposium takes 1/2 day, during which every person will either see or DO the Whiteboard up to eight times.
