It's Sales Kick-off Time - Plan More than a Hangover!

I wrote this article having attended a sales kick-off and sales enablement event for a major technology company. This event, while similar in many aspects to a traditional kick-off, varied greatly in the take-aways for each...Read more

Social Selling - The Wrong Way

How NOT to use LinkedIn This article is a lesson for sales newbies and people who are new to LinkedIn. Anyone who has been using LinkedIn for a while will be familiar with the problem outlined in this story and tired of being on...Read more

The 10 Worst Email Opening Lines

To reach new B2B Buyers and connect via email is a low probability game, but the marginal cost of sending email is close to zero, so don't expect volume to decline. Email is a science, with every element from the senders name to...Read more