Your Brain on Story

Remember the old egg in the frying pan image for the big anti-drugs campaign in the late 80’s, this is your brain, and now this is your brain on drugs?   Your brain on story is the complete opposite, as both...Read more

Cave-Man, Selling and the Art of Visual Storytelling

Are you familiar with the Paleolithic cave paintings of Lascaux or Chauvet Caves in France? If you are not, please click on this link to the  Chauvet Cave...Read more

Selling with IMPACT: the technology executives guide to selling disruptive technology.

Successful entrepreneurs, marketers and salespeople selling disruptive technology must learn to recognize early adopters, understand how early adopters engage with innovative technology vendors and how they manage a buying...Read more