Your Brain on Story

Remember the old egg in the frying pan image for the big anti-drugs campaign in the late 80’s, this is your brain, and now this is your brain on drugs?   Your brain on story is the complete opposite, as both...Read more

Cave-Man, Selling and the Art of Visual Storytelling

Are you familiar with the Paleolithic cave paintings of Lascaux or Chauvet Caves in France? If you are not, please click on this link to the  Chauvet Cave...Read more

Selling with IMPACT: a guide to selling disruptive technology.

If you subscribe to current research, buyers are contacting vendors at somewhere between 60-70% of the way through their buying process.  What this research fails to mention is this only applies to mainstream technology that...Read more